Maier

GE Distribution & Control

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When asked to reduce lengthy, detailed technical documents or white papers into a one-page visual representation, Maier took the challenge and produced a “data visualization” poster for GE Distribution & Control (GD&C). Part of GE’s family of electrical industry solutions providers, GD&C is located in Plainville, Conn.

Panolam Industries

The agency has begun comprehensive marketing communications services for Panolam Industries, a manufacturer of high-grade surface laminates used in homes and industries such as commercial and office buildings, hotel and leisure, retail, education and municipal, healthcare institutions, aerospace, marine and rail applications. The agency’s services include public relations, advertising, and Website development. Located in Shelton, Conn., Panolam also has offices in the U.K.

Honeywell Power Products

Maier has created an ‘app’ for mobile devices that brings users immediately to Honeywell’s extensive, online products catalog. Located in Northford, Conn., Honeywell Power Products provides a broad range of power solutions for video, fire, intrusion, and access control systems.

For the ninth consecutive year, Maier Advertising has been named one of the top business-to-business agencies in the U.S. by B-to-B Magazine. The national recognition, published in the magazine’s 2012 ‘Top Agencies’ March feature, is based on outstanding work and business development initiatives. B-to-B Magazine, part of Crain Communications in Chicago, is edited for key decision-makers in business-to-business marketing. Maier is the longest operating ad agency in Connecticut under original ownership.

Agilent Technologies

Besides strategic brand development, Maier provides Agilent Technologies with print advertisements, print collateral, electronic banners, microsites, Web landing pages, and email marketing communications. Agilent Technologies, a US $6.6 billion company based in Santa Clara, Calif., offers the broadest range of innovative measurement solutions in the industry including chemical analysis, life sciences and electronic measurement.

Maier has created a new website for Hubbell Incorporate to help people in the construction industry find savings opportunities through energy efficiency, sustainability, stimulus opportunities, and more. The site includes examples of applicable Hubbell products from Electrical, Lighting and Power Systems as well as links to download sustainability- and stimulus-related literature.

The new website (http://www.hubbell.com/recovery) provides an easy-to-use starting point to access a wide range of resources such as:

• Featured products, arranged by category as well as trade publication for products shown in print ads, with links to more information;
• Information about Hubbell GreenWise® lighting solutions plus industry-specific brochures created for those working with customers in government, education, office, manufacturing and retail;
• Government stimulus literature including a detailed Specification Guide showing hundreds of Hubbell products that qualify under ARRA guidelines;
• Links to download free Building Information Modeling objects, which can be used to create building designs to avoid costly change orders in construction;
• A focus on growth markets, starting with Data Centers, including brief descriptions and links to the many applicable products that offer sustainability benefits.

The site contains useful tools including energy calculators that enable users to discover the energy and cost savings possible by upgrading to an energy efficient Hubbell lighting system and occupancy / vacancy sensors. It also contains useful information about the Energy Policy Act of 2005 (effective through 2013) that offers substantial tax incentives as a reward for installing new or renovating with energy efficient lighting, HVAC and/or building envelope technologies in qualifying applications.

The sustainability website is an outgrowth of the Hubbell Sustainability Initiative (HSI=Green), an enterprise-wide commitment to develop sustainable products, educational programs and business practices internally, for the industry and community at-large.

“With customers focusing on sustainability more than ever to realize long-term benefits, now is the time to turn to Hubbell,” said Bob Murphy, Executive VP Marketing & Sales. “By leveraging Hubbell’s long-time commitment to sustainability, customers will be able to create their own economic recovery plan in these critical times.”

In his latest installment on maier-pr.com, Harry McBrien explains how a modest PR investment resulted in $160,000 worth of product publicity space in trade publications for a laboratory equipment manufacturer.

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FARMINGTON, Conn., January 5, 2009 – Maier Advertising has been selected by Innovative Medical Products to help develop and execute its marketing communications efforts. Maier will provide strategic consulting, advertising, and public relations services in support of the Plainville, Conn.-based medical products company. The multi-level campaign will help solidify Innovative Medical Products as an industry leader in patient positioning devices for orthopedic surgical procedures, as well as a pacesetter in the manufacture of pressure ulcer prevention gel pads.

“We are very pleased to have Maier as a partner in our marketing efforts,” said Alan Wasley, CEO of Innovative Medical Products. “The agency’s extensive and nationally recognized experience in business-to-business marketing will be a major asset in bringing our message of quality and innovative products to the healthcare field.”

Established in 1983, Innovative Medical Products has been focused on developing innovative products to benefit and improve efficiency in the operating room and hospital clinics where patient stability and positioning are required. Its products are designed to provide accuracy for the surgeon, save time for operating room personnel, and benefit the overall patient surgical experience. For more information, visit www.impmedical.com.

FARMINGTON, Conn., August 25, 2008 – The transmission and distribution business of GE Energy has won a ‘Gold’ Annual Creativity Award for its booth graphics at the IEEE (Institute of Electrical and Electronics Engineers) trade show held April 2008 in Chicago. The graphics were developed by the Maier creative team of Bob Dully, art director, and John Cook, copywriter, with Luke Giroux, account supervisor, and are part of an overall re-branding initiative for GE Energy developed by Maier.

The category first prize for GE was included in the 38th Annual Creativity Awards, an international advertising and graphic design competition that draws entries from around the world. The competition’s results will be published in a 400-page book where, according to organizers, advertising professionals can see how their work stacks up, what design trends are emerging and who are the up-and-comers in the world of creative talent.

Maier’s re-branding campaign for GE is to reposition GE Energy from a company that sells transmission and distribution hardware to a solutions provider of ‘smart grid’ technology for greater efficiencies throughout the electrical grid infrastructure. In addition to the development of the messaging and booth graphics for the IEEE show, Maier produced a video for the booth, as well as collateral and promotional items to support the re-branding effort.

Maier is a full-service agency including advertising, sales support, web development and public relations. Among its business-to-business clients are General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.

FARMINGTON, Conn., August 13, 2008 – Maier Advertising has created award-winning marketing communications for its client, Gexpro, part of Rexel, the world’s largest electrical distributor. The creative helped Gexpro capture TED Magazine’s 2008 ‘Best of the Best’ Award for marketing communications in the branding category. The category showcased Maier’s body of work for Gexpro during 2007 that included ads, flash presentation, collateral, direct marketing, employee communications and electronic communications. The award was presented to Gexpro at the AdVenture national awards ceremony in Chicago, August 12th. TED Magazine is the official trade publication of the National Association of Electrical Distributors (NAED).

“This is the first year that the NAED included a branding category and Maier work set the standard,” said Bill Maier, agency president. “This award also keeps our record of having a winning entry in every single ‘Best of the Best’ competition since the award’s inception.”

Maier is a full-service agency including advertising, sales support, web development and public relations. Among its business-to-business clients are General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.