Maier

GE Distribution & Control

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When asked to reduce lengthy, detailed technical documents or white papers into a one-page visual representation, Maier took the challenge and produced a “data visualization” poster for GE Distribution & Control (GD&C). Part of GE’s family of electrical industry solutions providers, GD&C is located in Plainville, Conn.

Panolam Industries

The agency has begun comprehensive marketing communications services for Panolam Industries, a manufacturer of high-grade surface laminates used in homes and industries such as commercial and office buildings, hotel and leisure, retail, education and municipal, healthcare institutions, aerospace, marine and rail applications. The agency’s services include public relations, advertising, and Website development. Located in Shelton, Conn., Panolam also has offices in the U.K.

Honeywell Power Products

Maier has created an ‘app’ for mobile devices that brings users immediately to Honeywell’s extensive, online products catalog. Located in Northford, Conn., Honeywell Power Products provides a broad range of power solutions for video, fire, intrusion, and access control systems.

For the ninth consecutive year, Maier Advertising has been named one of the top business-to-business agencies in the U.S. by B-to-B Magazine. The national recognition, published in the magazine’s 2012 ‘Top Agencies’ March feature, is based on outstanding work and business development initiatives. B-to-B Magazine, part of Crain Communications in Chicago, is edited for key decision-makers in business-to-business marketing. Maier is the longest operating ad agency in Connecticut under original ownership.

Agilent Technologies

Besides strategic brand development, Maier provides Agilent Technologies with print advertisements, print collateral, electronic banners, microsites, Web landing pages, and email marketing communications. Agilent Technologies, a US $6.6 billion company based in Santa Clara, Calif., offers the broadest range of innovative measurement solutions in the industry including chemical analysis, life sciences and electronic measurement.

Maier has created a new website for Hubbell Incorporate to help people in the construction industry find savings opportunities through energy efficiency, sustainability, stimulus opportunities, and more. The site includes examples of applicable Hubbell products from Electrical, Lighting and Power Systems as well as links to download sustainability- and stimulus-related literature.

The new website (http://www.hubbell.com/recovery) provides an easy-to-use starting point to access a wide range of resources such as:

• Featured products, arranged by category as well as trade publication for products shown in print ads, with links to more information;
• Information about Hubbell GreenWise® lighting solutions plus industry-specific brochures created for those working with customers in government, education, office, manufacturing and retail;
• Government stimulus literature including a detailed Specification Guide showing hundreds of Hubbell products that qualify under ARRA guidelines;
• Links to download free Building Information Modeling objects, which can be used to create building designs to avoid costly change orders in construction;
• A focus on growth markets, starting with Data Centers, including brief descriptions and links to the many applicable products that offer sustainability benefits.

The site contains useful tools including energy calculators that enable users to discover the energy and cost savings possible by upgrading to an energy efficient Hubbell lighting system and occupancy / vacancy sensors. It also contains useful information about the Energy Policy Act of 2005 (effective through 2013) that offers substantial tax incentives as a reward for installing new or renovating with energy efficient lighting, HVAC and/or building envelope technologies in qualifying applications.

The sustainability website is an outgrowth of the Hubbell Sustainability Initiative (HSI=Green), an enterprise-wide commitment to develop sustainable products, educational programs and business practices internally, for the industry and community at-large.

“With customers focusing on sustainability more than ever to realize long-term benefits, now is the time to turn to Hubbell,” said Bob Murphy, Executive VP Marketing & Sales. “By leveraging Hubbell’s long-time commitment to sustainability, customers will be able to create their own economic recovery plan in these critical times.”

In his latest installment on maier-pr.com, Harry McBrien explains how a modest PR investment resulted in $160,000 worth of product publicity space in trade publications for a laboratory equipment manufacturer.

Here’s the complete story.