FARMINGTON, Conn., August 25, 2008 – The transmission and distribution business of GE Energy has won a ‘Gold’ Annual Creativity Award for its booth graphics at the IEEE (Institute of Electrical and Electronics Engineers) trade show held April 2008 in Chicago. The graphics were developed by the Maier creative team of Bob Dully, art director, and John Cook, copywriter, with Luke Giroux, account supervisor, and are part of an overall re-branding initiative for GE Energy developed by Maier.
The category first prize for GE was included in the 38th Annual Creativity Awards, an international advertising and graphic design competition that draws entries from around the world. The competition’s results will be published in a 400-page book where, according to organizers, advertising professionals can see how their work stacks up, what design trends are emerging and who are the up-and-comers in the world of creative talent.
Maier’s re-branding campaign for GE is to reposition GE Energy from a company that sells transmission and distribution hardware to a solutions provider of ‘smart grid’ technology for greater efficiencies throughout the electrical grid infrastructure. In addition to the development of the messaging and booth graphics for the IEEE show, Maier produced a video for the booth, as well as collateral and promotional items to support the re-branding effort.
Maier is a full-service agency including advertising, sales support, web development and public relations. Among its business-to-business clients are General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.