Maier

Maier has created a new website for Hubbell Incorporate to help people in the construction industry find savings opportunities through energy efficiency, sustainability, stimulus opportunities, and more. The site includes examples of applicable Hubbell products from Electrical, Lighting and Power Systems as well as links to download sustainability- and stimulus-related literature.

The new website (http://www.hubbell.com/recovery) provides an easy-to-use starting point to access a wide range of resources such as:

• Featured products, arranged by category as well as trade publication for products shown in print ads, with links to more information;
• Information about Hubbell GreenWise® lighting solutions plus industry-specific brochures created for those working with customers in government, education, office, manufacturing and retail;
• Government stimulus literature including a detailed Specification Guide showing hundreds of Hubbell products that qualify under ARRA guidelines;
• Links to download free Building Information Modeling objects, which can be used to create building designs to avoid costly change orders in construction;
• A focus on growth markets, starting with Data Centers, including brief descriptions and links to the many applicable products that offer sustainability benefits.

The site contains useful tools including energy calculators that enable users to discover the energy and cost savings possible by upgrading to an energy efficient Hubbell lighting system and occupancy / vacancy sensors. It also contains useful information about the Energy Policy Act of 2005 (effective through 2013) that offers substantial tax incentives as a reward for installing new or renovating with energy efficient lighting, HVAC and/or building envelope technologies in qualifying applications.

The sustainability website is an outgrowth of the Hubbell Sustainability Initiative (HSI=Green), an enterprise-wide commitment to develop sustainable products, educational programs and business practices internally, for the industry and community at-large.

“With customers focusing on sustainability more than ever to realize long-term benefits, now is the time to turn to Hubbell,” said Bob Murphy, Executive VP Marketing & Sales. “By leveraging Hubbell’s long-time commitment to sustainability, customers will be able to create their own economic recovery plan in these critical times.”

FARMINGTON, Conn., April 14, 2009 – B-to-B Magazine has ranked Maier Advertising for the sixth consecutive year as one of the top business-to-business agencies in the U.S. B-to-B Magazine named Maier to its ’2009 Top Agencies’ list that includes such internationally known agencies as Ogilvy, BBD, and BBDO. The top agencies are selected based on outstanding work and business development initiatives. B-to-B Magazine, published by Crain Communications in Chicago, is edited for key decision-makers in business-to-business marketing.

“We are very pleased to be recognized again by this highly respected publication that concentrates exclusively on the b-to-b market,” said Bill Maier, agency president. “Being among the ’2009 Top Agencies’ means we have matched or exceeded a standard of success measured nationally against a host of very capable firms. This recognition is in large part due to our depth of experience in more than 35 years of b-to-b communications, not to mention our close partnership with many outstanding clients.”

Maier is a full-service agency including advertising, sales support, web development and public relations. Among its clients are Bridgeport Fittings, General Electric, Hubbell, Innovative Medical Products, Mott Corporation, Thermo Fisher Scientific, and United Technologies Corporation. Founded by Bill Maier in 1971, Maier is the longest operating ad agency in Connecticut under original ownership.

In his latest installment on maier-pr.com, Harry McBrien explains how a modest PR investment resulted in $160,000 worth of product publicity space in trade publications for a laboratory equipment manufacturer.

Here’s the complete story.

FARMINGTON, Conn., January 5, 2009 – Maier Advertising has been selected by Innovative Medical Products to help develop and execute its marketing communications efforts. Maier will provide strategic consulting, advertising, and public relations services in support of the Plainville, Conn.-based medical products company. The multi-level campaign will help solidify Innovative Medical Products as an industry leader in patient positioning devices for orthopedic surgical procedures, as well as a pacesetter in the manufacture of pressure ulcer prevention gel pads.

“We are very pleased to have Maier as a partner in our marketing efforts,” said Alan Wasley, CEO of Innovative Medical Products. “The agency’s extensive and nationally recognized experience in business-to-business marketing will be a major asset in bringing our message of quality and innovative products to the healthcare field.”

Established in 1983, Innovative Medical Products has been focused on developing innovative products to benefit and improve efficiency in the operating room and hospital clinics where patient stability and positioning are required. Its products are designed to provide accuracy for the surgeon, save time for operating room personnel, and benefit the overall patient surgical experience. For more information, visit www.impmedical.com.

FARMINGTON, Conn., August 25, 2008 – The transmission and distribution business of GE Energy has won a ‘Gold’ Annual Creativity Award for its booth graphics at the IEEE (Institute of Electrical and Electronics Engineers) trade show held April 2008 in Chicago. The graphics were developed by the Maier creative team of Bob Dully, art director, and John Cook, copywriter, with Luke Giroux, account supervisor, and are part of an overall re-branding initiative for GE Energy developed by Maier.

The category first prize for GE was included in the 38th Annual Creativity Awards, an international advertising and graphic design competition that draws entries from around the world. The competition’s results will be published in a 400-page book where, according to organizers, advertising professionals can see how their work stacks up, what design trends are emerging and who are the up-and-comers in the world of creative talent.

Maier’s re-branding campaign for GE is to reposition GE Energy from a company that sells transmission and distribution hardware to a solutions provider of ‘smart grid’ technology for greater efficiencies throughout the electrical grid infrastructure. In addition to the development of the messaging and booth graphics for the IEEE show, Maier produced a video for the booth, as well as collateral and promotional items to support the re-branding effort.

Maier is a full-service agency including advertising, sales support, web development and public relations. Among its business-to-business clients are General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.

FARMINGTON, Conn., August 13, 2008 – Maier Advertising has created award-winning marketing communications for its client, Gexpro, part of Rexel, the world’s largest electrical distributor. The creative helped Gexpro capture TED Magazine’s 2008 ‘Best of the Best’ Award for marketing communications in the branding category. The category showcased Maier’s body of work for Gexpro during 2007 that included ads, flash presentation, collateral, direct marketing, employee communications and electronic communications. The award was presented to Gexpro at the AdVenture national awards ceremony in Chicago, August 12th. TED Magazine is the official trade publication of the National Association of Electrical Distributors (NAED).

“This is the first year that the NAED included a branding category and Maier work set the standard,” said Bill Maier, agency president. “This award also keeps our record of having a winning entry in every single ‘Best of the Best’ competition since the award’s inception.”

Maier is a full-service agency including advertising, sales support, web development and public relations. Among its business-to-business clients are General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.

FARMINGTON, Conn., August 13, 2008 – Maier Advertising has created award-winning marketing communications for its client, Gexpro, part of Rexel, the world’s largest electrical distributor. The creative helped Gexpro capture TED Magazine’s 2008 ‘Best of the Best’ Award for marketing communications in the branding category. The category showcased Maier’s body of work for Gexpro during 2007 that included ads, flash presentation, collateral, direct marketing, employee communications and electronic communications. The award was presented to Gexpro at the AdVenture national awards ceremony in Chicago, August 12th. TED Magazine is the official trade publication of the National Association of Electrical Distributors (NAED).

“This is the first year that the NAED included a branding category and Maier work set the standard,” said Bill Maier, agency president. “This award also keeps our record of having a winning entry in every single ‘Best of the Best’ competition since the award’s inception.”

Maier is a full-service agency including advertising, sales support, web development and public relations. Among its business-to-business clients are General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.

While celebrating its 100-year anniversary, the National Association of Electrical Distributors (NAED) named Bill Maier as one of 100 key professionals who have made a significant difference in the electrical industry.

The following synopsis was published in NAED’s Centennial issue, “Honor Tradition. Ignite Innovation. NAED Celebrates 100 Years.”

FARMINGTON, Conn., June 17, 2008 – Maier Advertising has named Brian FX Connolly as director of client services. He will be responsible for several business-to-business accounts, as well as new business initiatives.

Mr. Connolly was vice president and marketing director of Northern Lights Communications in Bristol, Conn., prior to his being hired by the agency. He has more than 25 years experience in marketing communications.

A resident of Farmington, Brian currently serves as a commissioner on the town’s Economic Development Commission. He is also co-chair of the March of Dimes WalkAmerica, Central Walk

Maier is a full-service agency including advertising, sales support, web development and public relations. Among its business-to-business clients are General Electric, Hubbell Incorporated, Thermo Fisher Scientific, and United Technologies Corporation. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.

FARMINGTON, Conn., June 16, 2008 – For the fifth consecutive year, B-to-B Magazine has cited Maier Advertising as one of the top business-to-business agencies in the U.S. B-to-B named Maier to its ‘2008 Top Agencies’ list that includes a total of 100 large, mid-sized, small and interactive agencies selected by the magazine for outstanding work, client wins and demonstrated growth of business. B-to-B Magazine, published by Crain Communications in Chicago, is edited for key decision-makers in business-to-business marketing throughout the country.

“We are again honored to be recognized by B-to-B Magazine for the fifth straight year,” said Bill Maier, agency president. “This distinction is the result of our more than 35 years experience in b-to-b communications.”

Maier is a full-service agency including advertising, web development and public relations.  Among its clients are General Electric, Hubbell, Thermo Fisher Scientific, and United Technologies. The agency, started by Bill Maier in 1971, is the longest operating ad agency in Connecticut under original ownership.